Las Vegas 2013

NASCAR knows what fans are thinking…right now!

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Session ID: IT4202

Session times: 12 Jun 10:30 AM (PDT)

Think your customers are demanding? NASCAR has millions of fans from 150 countries speaking 20 different languages, not to mention supporting more corporate sponsors than any other sport. Learn how NASCAR developed the first-of-a-kind NASCAR Fan and Media Engagement Center, so they could listen and respond to fans in real time. And drive business for the entire NASCAR ecosystem with one of the most fanatical following in sports.

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Session Type Innovation Theater
Track(s) Big Data

Customer challenges addressed

  • Customer Insight
  • Customer-centric applications
  • Improve customer experience/satisfaction


Steve Phelps
Senior Vice President and Chief Marketing Officer, NASCAR

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