HP Discover Zone

The HP Discover Zone is the heartbeat of the show, your area for conversations and investigation. Here you can find pavilions, demo theaters, kiosks, tours, the Innovation Theater, and more – all centrally located.

Not your traditional expo, the Discover Zone is set up for you to engage with HP, partners, innovation and technology. You’ll find whiteboards, seating, and open gathering spaces so you can get your questions answered and solve problems right then and there with experts and colleagues. It’s about two-way conversation, and is full of productivity tools and ways to get the very most out of your visit to Barcelona.

In the Zone:

Product Pavilions

See systems and people specific to technology topics with product demos, hardware, software, services and expertise. Similar to the focus area of our Discover session tracks, pavilion topics align with known industry issues.

Solution Pavilions

See how products and services work together to solve the biggest problems in your enterprise. Find business issues addressed at pavilions for converged cloud, mobility, security and risk management, big data, and more.

Innovation Theater

The HP Discover Innovation Theater features remarkable stories from HP customers, experts and partners that demonstrate the power of innovation, ideas and collaboration to change business outcomes, lives and ultimately, the world. Each story will open your mind to what’s possible today and tomorrow and will spark new ideas and conversations across the industry long after HP Discover Barcelona 2013 ends.

Discover Theaters

See breakthrough tech demonstrations, and short talks related to specific enterprise business solutions. Hear from influential technologists and engineering experts.

HP Meeting Center

Take advantage of the gathering in Barcelona to meet face to face with HP Specialists. You can book time to have an individually tailored discussion in our dedicated meeting spaces. We have private areas set aside for HP Meeting Center conversations in Hall 7.

Visit us in the HP Meeting Center, located in Hall 7, to schedule your meeting. To book a meeting in advance, contact your HP Account Representative or send an email to: HP Discover Meetings

Meeting Center times

Tuesday, December 10

8:30 am – 1:30 pm
4:30 pm – 7:30 pm

Wednesday, December 11

8:00 am – 1:30 pm
4:30 pm – 6:00 pm

Thursday, December 12

8:30 am – 2:00 pm

Discover Zone Innovation Tours

Take a guided group walk-through of the Discover Zone. The tours showcase key innovations that enable the new style of IT and demonstrate our vision, strategy, and thought leadership. You will see how we jointly partner and innovate with customers to help them achieve their business goals. Discover points of interest so you can return later for more detailed demonstrations and extended conversations.

Book your guided innovation tour now and discover how the newest innovations from HP can support your business.

Tuesday, Dec 10

10:00 – 11:00
11:00 – 12:00
12:00 – 13:00
17:00 – 18:00

Wednesday, Dec 11

9:00 – 10:00
10:00 – 11:00
11:00 – 12:00
12:00 – 13:00
17:00 – 18:00

Thursday, Dec 12

9:00 – 10:00
10:00 – 11:00
11:00 – 12:00
12:00 – 13:00

HP Client Story Wall

HP Story Wall

No one tells the HP story better than our clients. Their words, not ours, speak loudest about business innovation, a focus on results, collaborative relationships, experience, and our people. Come see this digital and interactive tool where you can read, watch video, or access industry information on more than 100 HP clients that are transforming their businesses with the help of Enterprise Services. Visit online: www.hpclientstorywall.com


Get direct contact with the companies who are defining the technologies of the future. Visit our partner sponsors to see first-hand how they are teaming up with HP to deliver next-generation innovation.

Transformation Workshops

Transformation Workshops are unique, interactive, collaborative sessions that allow you to spend the day with HP experts and educate your staff on subjects like Converged Cloud, Big Data, Enterprise Mobility, Security & Risk Management, Big Data IT Infrastructure Transformation, Applications Transformation, Data Center Transformation, Service Integration & Management, Network Transformation and more.

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