The Discover Zone is the heartbeat of HP events, your area for conversation and investigation. Covering two floors at the Messe Frankfurt, it featured pavilions, demo theaters, kiosks, tours, our plenary main stage, and more — all centrally located.

Not your traditional expo, the Discover Zone is about engaging with HP, partners, innovation, and technology. With whiteboards, seating, and open gathering spaces you get your questions answered and solve problems right then and there with experts and colleagues. It’s about two-way conversation, and is full of productivity tools and ways to get the very most out of your visit to Frankfurt.

In the Zone

Product Pavilions

See systems and people specific to technology topics with product demos, hardware, software, services, and expertise. Similar to the focus area of our Discover session tracks, pavilion topics align with known industry issues.

See what's in our product pavilions

Solution Pavilions

See how products and services work together to solve the biggest problems in your enterprise. Find business issues addressed at pavilions for converged cloud, security and risk management, information optimization, and more.

See what's in our solution pavilions

Plenary session theatre

Plenary sessions are general sessions that feature our main stage speakers and are held in the centrally located theater on the upper floor of the Discover Zone. No other sessions are scheduled during plenaries, and they feature some of our most compelling presentations.

Innovation theatre

Find out about the latest innovations from HP business leaders and key partners. Get the scoop on what’s new and different in enterprise hardware, software, and services in these 20-minute presentations.

Demo theaters

See breakthrough tech demonstrations, and short talks related to specific enterprise business solutions. Hear from influential technologists and engineering experts in these 20-minute presentations. See the content catalog for times and topics.

HP Labs

Go behind the curtain! From the intelligent infrastructure that powers the converged cloud, to novel social and analytics tools and capabilities, to solutions that deliver new end-to-end capabilities, you can see and touch all of these and more at the HP Labs pavilion.

Meeting centres

Take advantage of the gathering in Frankfurt to meet face to face with HP and with HP partners. You can book time to have an individually tailored discussion in our dedicated meeting spaces. We have private areas set aside for HP Meeting Centre conversations upstairs on level 3.1. And we have partner-focused areas for our Partner Meeting Centre on level 3.0. Get the facts about meeting centres.

Transformation workshops

HP Transformation Workshops are interactive, collaborative experiences that allow you to spend a day with HP experts in subjects such as Converged Cloud, Applications Transformation, Data Center Transformation, IT Service Management, Mobility, Information Optimization, Enterprise Security, Network Transformation and more. In the Discover Zone you can preview these workshops and explore how they can help your organization to meet your top business and IT objectives by helping you to:

  • Gain business and IT alignment
  • Identify critical success factors
  • Identify quick wins that generate momentum
  • Leverage best practices
  • Identify roadmap next steps

Show tours

Guided group walk-throughs of the Discover Zone show you topic-related technologies and people throughout the space. Join our informal groups every hour to tour the floor and get introduced to people who share your passion. We’ll reveal points of interest so you can return later for demos and extended conversations.


Find partner technologies throughout the Discover Zone. Look for sponsors showing together with HP and visit our Kiosk sponsors who can provide demos and information about their innovations first hand.

Find out about our sponsors.

On demand: Strategy Session: HP unveils new storage for the next era of IT.

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